Utah Social Media Marketing

Final week I was invited to talk about social media marketing on a panel at a Local Utah occasion. It was a fantastic get-with each other, good conversation and amazing queries were had by all. Without further ado I will summarize my presentation here for you. One single of the concepts that I wanted to get across is that social media marketing (aka inbound marketing), just like conventional marketing (outbound marketing) is most productive when objective-driven and purposefully planned. Social media marketing doesn’t just happen. We have to make it operate for our businesses. There are 4 essentials to building a productive social media marketing presence. I call them the 4 Cs. They are: 1.Contributor 2.Content 3.Connections 4.Commitment

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